George Gimarc spent 29 years in radio working for a variety of stations in the Dallas area, including WRR, KNTU, KDNT, KZEW, KRQX, KZPS, KNON, and KDGE. In March of 1977 George went on the air on the College station (KNTU) with "The Rock & Roll Alternative", which was one of the very first regular "new wave" or "punk" radio shows in the US. The program was the only venue that new music was played on the radio throughout the late 70's and early 80's. Acts that Gimarc was responsible for breaking in the DFW area include R.E.M., the Go Go's, U2, Psychedelic Furs, Sex Pistols, Devo, B 52's, XTC, The Smiths, The Cult, and many others. The program moved to commercial radio on May 18th, 1980. This was also the same day that Ian Curtis of Joy Division hanged himself. The "Rock & Roll Alternative" continued for 14 years. The show was broadcast on four different stations throughout its run in Texas, and at one time was on as many as twenty pirate radio stations throughout Europe, England and Australia.
Bono and Mike Peters of The Alarm are guests on "The Rock and Roll Alternative" hosted by George Gimarc from KZEW f.m. Dallas. Nice candid interview with Bono and a surprise demo played for the first time on Radio that Mike brought in. Scattered with funny phone call in stories. Bono learns what a yokel is for the first time.
While Gimarc was hosting The Rock & Roll Alternative on KZEW-FM, in 1982 he also became music director on its sister AM station KRQX (K-Rocks). He took to the air over KRQX and presented his own shows which often focused on obscure records from the 1960s as well as the subject of free radio.

In 1987, after both KZEW and KRQX changed ownership and formats, he began a new program called Back Pages on KZPS in Dallas. This was an eclectic classic rock show combining rare records, intriguing stories and listener requests.

In 1989, Gimarc joined KDGE (The Edge) where he co-formatted the station as Music Director and hosted the afternoon drive show. He left KDGE with other staff in 1993 when the station changed its format to a Top 40 style of format.

Producer and author
In addition to his on-air work, Gimarc became the sole writer for Rotten Day, a syndicated radio program starring John Lydon, which aired in over 50 markets. He has acted as consultant for the Time/Life and the History Of Rock And Roll series, compiled several record collections and written liner notes for many record labels. He has also written several books, including Punk Diary 1970-1979 and Hollywood Hi Fi.

was responsible for introducing acts such as R.E.M., The Go-Go's, U2, The Psychedelic Furs, The Sex Pistols, Devo, The B-52's, XTC, The Smiths, The Cult, and hundreds of others to the listening audience of the Dallas and Fort Worth metroplex listening area from 1977 onwards.
From left to right: Bryan Boyd, Eric Gardner, John Lydon, George Gimarc
Gimarc, Pamela Steele and John get together
The Rock & Roll Alternative on KZEW-FM

The Alarm/Gimarc in London
The Rock & Roll Alternative
Texas Musicians Museum
At the moment, at least, the venue -- a former Toyota dealership -- is more a giant room filled with amazing keepsakes and curios than it is a proper museum. Most of the items have small pieces of paper containing their origin stories; read more
George Gimarc in his native habitat
Updated: 1-29-18

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